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EXPERIENTIAL PROJECT: ART IN GENERAL
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15 May 2016 9:44AM
By Lee Walton
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The “Experiential Project” was the inaugural installment of Art in General’s New Commission program in 2005.

 

This two-fold project consisted of transforming the project space into a sitting area for spectators to watch a series of daily public “life/theater” performances.  These performances involved actors performing everyday actions and blurring the line between what was and not real.

 

Additionally, an edition of 1000 printed and hand wrapped packets of printed cards were distributed to the public and became the access points for experiential interactions with shop owners and city space that were orchestrated in advance. More instructions and prompts were embedded into the space and discovered throughout each journey. 

A book was published about the project: Amazon

 

View Press Release

Here are some links:

 

Jerry Saltz Review

More From Jerry Saltz

Steven Matijcio Talks About Experientialism

RoLu 

 

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