For the project, viewers of the work are encouraged to "Go Ask Marsha" how to unlcock the piece. Marsha reveals three secret numbers and will reveal the next step. (Documentation of the next step will be available soon, until then, you need to go ask Marsha).

As a satellite component to the project, a custom cup sleeve was printed in bulk. This cup sleeve is being distributed at a nearby coffee shop. Besides the three numbers, no other information is given. Unsuspecting customers at the coffee shop must enter the Weatherspoon and "go ask Marsha".

Special Thanks to Custom Cup Sleeves.

Images of cup sleeve below.